But the problem with Secret Invasion’s AI credits isn’t just one of ethics, or of ugliness. It’s a waste of some of the most valuable creative real estate any television show has. Throughout television history, thoughtfully crafted opening title sequences have set the tone for the shows to follow, conveying valuable information about everything from the mood you can expect to the plot of the show itself. Some are woven so deep into the fabric of the series they kick off that the two become synonymous. The best function like short films, artistic statements on their own. Speaking plainly, AI just doesn’t have the juice.

When Cheers wanted to show you a place where everybody knows your name, they relied on a carefully curated and edited selection of illustrations and photographs depicting nostalgic good-old-days revelry created by James Castle, Bruce Bryant, and Carol Johnsen. Monty Python member Terry Gilliam established his troupe’s style of surrealistic inanity with animation that would become a staple of the show. David Lynch and Mark Frost used second-unit footage and the evocative music of close Lynch collaborator Angelo Badalamenti to transport you to Twin Peaks.

I wrote about the ethical and, above all, artistic failure of Disney’s decision to use AI to “create” the opening credits for its new show Secret Invasion for Decider.