In the contemporary internet sense, the Dune discourse is wild and wide open, without the warring-camp, protect it at all costs mentality that plagues so many other geek-culture staples. If you say “The spice must flow,” you aren’t risking hours of replies from angry pedants the way you might if, oh I don’t know, you point out that in Justice League, Aquaman’s trident (from the Latin for “three teeth”) has five points instead of three. Unless you try very hard, you’re also unlikely to encounter anyone complaining that Dune has been ruined by SJWs and soyboys, or that critics who like it have been bought off by that sweet De Laurentiis money. Yet it’s still a sprawling invented world that provides you with all the esoterica and trivia and map-reading and jargon-slinging joy of any other. You can get stoned and stay up until the wee hours making dank Duncan Idaho memes with your friends, or with no one at all, completely unmolested.

And perhaps I’m going out on a limb here, but based on the source material and the filmmakers historically associated with adapting it — including Villeneuve, whose Blade Runner movie gives us a solid recent point of comparison — Dune-iverse phrases like “Tleilaxu ghola” or “prana-bindu training” or “He is the Kwisatz-Haderach” are never gonna reach “Infinity Stones” or “Ten points for Gryffindor” or “A Lannister always pays his debts” levels. Anyone who’s seen the very real Dune coloring and activity books, which look like an elaborate prank, can attest to how tough it is to boil this stuff down to four-quadrant consumability. It’s true that the books are bestsellers, but so is the comparable work of Jeff VanderMeer, author of Annihilation, which became a well-regarded science-fiction film that nevertheless won’t be getting Happy Meal tie-ins anytime soon.

No matter how much Lynch’s version trends upward in critical estimation, no matter how (or if) Villeneuve’s new version pans out, this is just not a franchise that’s scalable in the Transformers or Harry Potter way. It’s too dense, too weird. It smells like sun-bleached library paperbacks. Which, by the way, are the only form in which Dune has been successfully franchised, in the form of sequels co-authored by workmanlike SFF writer Kevin J. Anderson and Herbert’s son Brian. Dune references signal shared knowledge to those in the know, and that’s about it. Dune fandom is an un-fandom.

More than anything else, this is what makes immersion in Dune such an attractive prospect. Paul Atreides found anonymity, friendship, and freedom in the secret ways of the unconquerable Fremen desert tribes (Fremen, “free men,” get it?); his life after that point was a prolonged struggle to export that sense of freedom to others. Consciously or not, Herbert himself summed up the promise of Paul’s life in his introduction to New World or No World, repackaging it as a plan for the survival of the species and the planet we live on.

“The thing we must do intensely is be human together,” he wrote. “People are more important than things. We must get together. The best thing humans can have going for them is each other. We have each other. We must reject everything which humiliates us. Humans are not objects of consumption. We must develop an absolute priority of humans a head of profit — any humans ahead of any profit. Then we will survive. Together.” Dune is one small, goofy, vital way of sharing something wonderful with each other, and with nothing and no one else.

For my debut at The Outline I wrote about Dune, the nerdiest popular thing you can enjoy without feeling like a corporate shill or a footsoldier in some weird fandom war. I went real long and real deep, so please take a look!