The most terrifying television show of 2014 debuted without fanfare at four in the morning the other day, and like the dead lady in The Shining’s Room 237, you had to pass through layers of comforting illusion to uncover the horror within.

Unedited Footage of a Bear starts out as just that: a static shot of a big brown bear, soundtracked by the cameraman’s whispered enthusiasm about the critter’s size (and, for some reason, his ears). After thirty unassuming seconds, an equally innocuous ad for what looks like a prescription allergy medication starts up, with all the usual tropes. A loving but harried mom in a bucolic suburban setting lives in an adenoidal fog, unable to attend to her plucky rugrats, until some pharmaceutical magic wipes away the haze. It’s soon clear this isn’t the real deal — the kids are too shrill, the mom too sickly, and the side effects too numerous for this to be anything but a parody. After all, this is Adult Swim, Cartoon Network’s nighttime block of largely bite-sized shows for adult audiences with the audiovisual munchies. Riffing on commercial culture is what they do.

But before you can say “Happy Fun Ball,” the music slowly fades out, the mother’s smile cracks and fades, the yellow police tape of a crime scene looms into view, and the nightmare begins. What follows is eight minutes of pure dread, involving menacing phone calls, crazed doppelgangers, terrified children, attempted vehicular homicide, an ear-splitting soundtrack, and the most harrowing portrayal of psychosis this side of Titicut Follies.

If that bait-and-switch sounds familiar, you’re likely one of the millions of people who caught Too Many Cooks fever a few weeks back. Like Unedited Footage and saccharine drug commercials, TMC took an overfamiliar airtime-filler, in this case the opening credits of a late-‘80s sitcom, and slowly skinned it alive. Lurking within the corny comedy is a machete-wielding killer who stalks his countless castmates through their credit sequences, and eventually remakes TMC’s tv-reality in his own dark image, as if his evil is strong enough to warp the videotape used to capture it.

Too Many Cooks became a viral sensation, and put Adult Swim’s “Infomercials” initiative — an entire series of satirical stand-alone short films by a variety of AS-associated writers and directors, all of them dropped on unsuspecting viewers in the small hours without so much as an official slot on the schedule — on the map. And it cut to the heart of one of TV’s strangest secrets: Adult Swim, Cartoon Network’s live-action stoner-comedy block, is making great horror on the regular.

I wrote about Unedited Footage of a Bear (the scariest TV show of 2014), Too Many Cooks, Tim and Eric, and the new wave of Adult Swim horror for the New York Observer.

Works cited: Twin Peaks, Marble Hornets, The Philosophy of Horror by Noël Carroll, Pim & Francie by Al Columbia, and Sam Peckinpah’s Salad Days.