In 1995, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. In 1996, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. In 1997, the Emmy nominees for Best Drama were Chicago Hope, ER, Law & Order, NYPD Blue, and The X-Files. That is: two cop shows set in New York, two medical shows set in Chicago, and some aliens, spread across four networks, represented the height and breadth of the art form for three years running.

In 1995, the Emmy nominees for Best Comedy were Frasier, Friends, The Larry Sanders Show, Mad About You, and Seinfeld. In 1996, the Emmy nominees for Best Comedy were Frasier, Friends, The Larry Sanders Show, Mad About You, and Seinfeld. In 1997, the Emmy nominees for Best Comedy were Frasier, 3rd Rock from the Sun(surprise!), The Larry Sanders Show, Mad About You, and Seinfeld. Three shows about neurotic well-off New Yorkers, one show about neurotic well-off Seattleites, Garry Shandling, and some (other) aliens, concentrated almost solely on NBC with one lone outlier represented the height and breadth of the art form for three years running.

By 1999 that lone outlier was airing The Sopranos and Sex and the City, and the story from there is familiar to pretty much everyone. The Wire and Deadwood, Mad Men and Breaking Bad, HBO, AMC, FX, DVDs, DVRs, the New Golden Age, new voices, shorter seasons, higher standards, bigger stars, superstar showrunners, more choices, the widely pronounced death of monoculture and the waning of the Big Four broadcast networks—an embarrassment of riches, an art form in its ascendancy at last.

In this quest-narrative of progress through increased options, streaming services were supposed to toss the One Ring of monoculture into Mount Doom for good. They’d offer virtually limitless viewing options. They’d enable viewers to cut the cord that bound them to cable and broadcast networks, allowing those viewers to watch those endless options whenever and wherever they wanted. When the biggest of those services, Netflix, entered the original-programming fray in earnest, it kicked off the arms race of production known as Peak TV. In this content-rich environment, creating a culture-unifying hit is a war for the throne that only one or two shows could win, but finding the right show for your personal subculture of one was easier than ever. No more TGIFs, no more Must See TVs: Television was the art form of the future, and Netflix was the future of television, and the future was here at last.

And now we know what it looks like. In 2018, 14 of Neflix’s top 20 shows, and all 10 of its top 10 shows, were broadcast-network reruns. Friends, which received its first Emmy nomination while Bill Clinton was president, is number one.

So begins my essay on Netflix’s recreation of TV monoculture and what that means for people who watch television, whether professionally or recreationally, for my Deadspin debut.