This ain’t your mother’s Dreamhouse. Or yours, most likely. In fact, until Greta Gerwig came along to escort Barbie to Oscar territory, I’m not sure they ever made a Dreamhouse like this one.

Created at the zenith of the Obama era, the animated web series Barbie: Life in the Dreamhouse anticipated the fourth-wall-breaking, consumerism-lampooning, Ken-mocking comedy of 2023’s Barbie by over a decade. It’s smart, it’s funny, it has a 12-episode run on Netflix right now, and if you’re looking for more of the movie’s cheerfully subversive magic, it’s all right here.

Written primarily by David Wiebe and Robin J. Stein and produced by Mattel as a series of web and YouTube shorts — collected by theme into the 12 Netflix episodes — from 2012–15, Barbie: Life in the Dreamhouse has little in common with the glut of other CGI Barbie animated shows littering the big red streaming service. This isn’t a straightforward comedy-adventure kids’ cartoon, though it’s certainly kid-friendly (no jokes about Ken’s flesh-colored bulge in this one). Much like the movie, it’s an admittedly gentle but extremely sharp satire of the doll it’s supposed to be marketing. I’m not sure what Barbie creator Ruth Handler would think of it, but Don Draper would be pleased.

Wiebe, Stein, and their crew of talented writers, animators, and voice actors (led by Kate Higgins as Barbie herself) mined decades of Barbie iconography and stereotypes to get adult-size gags out of the children’s toy. In the process, they wrote a partial playbook for the approach the film would take years later. At this point, you may be looking at the shocking pink plasticity of the series and thinking I sound crazy. Trust me, ever since my kids found the series ten years ago, I’ve been getting that on a regular basis. Until people watch, that is. Life in the Dreamhouse, like the Matrix, is something you have to experience for yourself. If you liked the movie, you’ll see the two have a lot in common.

It’s a dream come true for me: I finally got to write about one of the funniest kids’ cartoons I’ve ever seen, Barbie: Life in the Dreamhouse, for Vulture!

Me and Stefan Sasse were going to make our Boiled Leather Audio Hour discussion of Barbie a Patreon subscriber exclusive, but then we said no, the people need this. Go listen for free, and consider subscribing for more like it!

The authorship of the Marvel Universe may remain an hotly debated question, though books by writers such as Tom Spurgeon, Sean Howe, and Josie Riesman have long supported the contention of Kirby and his heirs that he played a far larger role in the shared world’s creation and continuation than his erswhile collaborator Stan Lee — and the corporate hagiography recently served up by Marvel’s current owner, Disney — would ever admit. Yet even the movies that deal most directly in Kirby-heavy concepts, Thor and Black Panther and the Fourth World elements of DC’s so-called Snyderverse, look and feel little like the King’s comics. Indeed, years spent in the superhero comic trenches have taught me that many contemporary readers see Kirby’s cartooning as dated, even clumsy, compared to the genre’s current practitioners. 

You know what else was seen as dated, even clumsy, compared to the techniques of current practitioners? Physical sets. Actual costumes. Establishing color and lighting on set rather than through post. Reviving an aesthetic associated with earlier times. 

Barbie, in other words. Everything that Barbie did, it had to do while swimming upstream against a 15-year-old current of CGI slop, set loose by the establishment of the Marvel Cinematic Universe and the arrival of its many clones and knockoffs. I think it’s fair to say this has worked out for Barbie, no?

And it just so happens that the Marvel Cinematic Universe’s Phase Six is slated to kick off with a Jack Kirby co-created superhero team — the Jack Kirby co-created superhero team — called the Fantastic Four, with a film helmed by TV veteran Matt Shakman. At the risk of sounding like Kirby myself, do I need to draw you a picture here?

I wrote about Barbie, Marvel, Jack Kirby, and the need for superhero movies to do go back to being bold for Decider.

Somehow I was the target demographic for all of these blockbusters, despite the fact that if I’d addressed many of their images and themes to my folks in the form of direct questions I’d have been as summarily dismissed as I was when I first asked if Santa Claus was real. I had discovered a societally sanctioned way to see things I wasn’t supposed to see, hear things I wasn’t supposed to hear, think things I wasn’t supposed to think, feel things I wasn’t supposed to feel. I’d cracked the code. I’d beaten the game. I’d gotten to stay up past my metaphorical bedtime. 

That’s not a phrase I throw around lightly. Watching Sam Malone make preposterous passes at Diane Chambers or Rebecca Howe was one thing; I knew it was just 9:07 P.M. and my dad had his favorite show on and I happened to be watching on my way upstairs to dreamland. But these movies were for me, for us, for kids, even when the material in them wasn’t. Whether because they had faith in our intelligence or blithe unconcern for our moral fiber was immaterial. They were giving us something we needed without knowing how bad we needed it: a taste of the adult, in the form of “Hey, kids! The movies!”

Barbie is a return to this grand tradition. Directed by Greta Gerwig from a script by herself and her frequent collaborator Noah Baumbach, it’s a throwback to the kid-appealing adult blockbusters of yore.

This Ken has no dick: I wrote about Barbie, Ghostbusters, and the era (and return?) of the edgy kinda-but-not-quite-for-kids blockbuster for Decider.