“Raw and Smackdown are like this band you were into when they first started,” Levesque tells me hours before the USA Network premiere. “They were small, and no one had heard of them, and they were the greatest band ever, right? Then, five, six years and two, three albums down the line, they go mainstream and hit it big. Casual people are all into them because they’re selling out stadiums, and you’re like, ‘That is the worst piece of crap sellout song they’ve ever made. You’ve got to go back and listen to these first two albums!’

“Raw and Smackdown are the thing that want to try to grab everyone,” he continues. “NXT? I want to grab people at that base level, where they started, where this is the greatest band ever. There’s not as many of them, but they’re super-engaged from day one. We’re gonna be laser-focused on the stuff that the more passionate fans will care about — the pure product, as opposed to just the spectacle.”

NXT is fighting the Wednesday Night War against AEW—and against blending in with the rest of WWE. I spoke with Paul “Triple H” Levesque, Bianca Belair, Adam Cole, Pete Dunne, and Matt Riddle about it for Thrillist.

I’ve got my media-consumption hands full. I’m a full-time freelance critic who spends pretty much every free moment watching some show or movie or listening to some album or reading some comic I’m getting paid to write about. I’m a parent of two kids who have their own faves, for which I come along for the ride. My partner, the smartest person I’ve ever met, is a cartoonist and aesthete, adding another set of artistic reference points for me to follow. I don’t watch “real” sports, admittedly, but I play the occasional video game while high, and I think that counts.

Which is why I can tell you without fear of contradiction that wrestling — freaking professional wrestling — is as exciting and engrossing and life-affirming and generally excellent as all of the above. I enjoy it with a purity I didn’t think possible. I think you might, too. Because here’s the thing about being a wrestling fan today: 20 years’ worth of advances in technology, representation, and pure athleticism have made the sport smarter, better, and more fun than ever before.

I wrote about why this is such a great time to get into wrestling for Vulture. This piece was months in the making and means the world to me. I hope you like it, and if you like it I hope you share it!