Never let it be said that Succession doesn’t know its audience. Effusively chattered about by New York’s downwardly mobile professional media chatterers, the series this week served up an inside look at its fictional BuzzFeed/Gawker equivalent, “Vaulter.” (The company name doubled as the episode title.)
The fake headlines generated in the storyline about the gutting of a once-promising new media company display the kind of laser-focused contempt that the phrase “it takes one to know one” is meant to cover; whoever came up with “Meet the World’s Richest People Trafficker (He’s a Surprisingly Nice Guy),” “5 Reasons Why Drinking Milk on the Toilet Is Kind of a Game-Changer,” and “Is Every Taylor Swift Song Secretly Marxist?” has a devotée’s, or perhaps even a veteran’s, familiarity with the milieu.
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The thing about the Vaulter storyline is that all the jokes are the obvious ones if you follow the media business at all. Clickbait, SEO, Facebook algorithm changes, unionization, almond milk in the cafeteria, a lot of good-looking twentysomethings with glasses, pivot to video, middle-class marxism, union busting … yes yes, we all get it.
What I don’t get is why jokes so accurate they barely qualify as jokes require such a slovenly wind-up. The looseness of Succession—the improvisatory stop-start feel of the dialogue with all its repetitions and “um”s and “yeah”s, the amount of time spent watching people just walk into rooms, the handheld shakicam and its innate inability to stay steady for long—better befits more nuanced material, where giving the audience the time and freedom to interpret and focus as they will is a necessary component to the filmmaking. Here it just feels…lazy. Like, all this just to say that rich people fuck over the poor(er) people who work for them, especially in digital news media? Billions would do this in a two-sentence exchange between Wags and Dollar Bill and have plenty of room left over for Paul Giamatti in a bondage harness. (Billions is also way too tightly written a show to generate joke headlines like the above, which as funny as they are undercut the vital-to-the-story notion that this might be a business worth saving.)
I wrote about Succession‘s pander-fest of an episode this week for Decider.
Tags: decider, reviews, succession, TV, TV reviews