“Mad Men” thoughts, Season Seven, Episode Ten: “The Forecast”

There’s a bit of inexplicable optimism to be had at the end of the episode, however: Don’s apartment sells to a young pregnant couple who buy it at the asking price. But this only leaves Don with still more “freedom.” He’s now no longer pinned down even to a place to live. Where, and what, does that leave him? “You don’t have any character,” his angry underling Mathis barks at him after screwing up a meeting by misunderstanding Don’s advice. “You’re just handsome! Stop kidding yourself!” An empty suit kicked out of his empty apartment into an empty hallway leading to an empty future.

Subtle it isn’t, but that’s the point. This lack of subtlety is not some embarrassing secret we’re discovering behind Matthew Weiner’s back. Mad Men isn’t obvious; it’s direct. It’s pointing to the emptiness and demanding that, like Don, we stand right there in the middle of it all, the door that leads home shut in our face, wondering where to go next.

I reviewed this week’s very strong Mad Men for Wired.

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