“What if there was a place where you could go where there was no TV, and you could break bread, and whoever you were sitting with was family?” This isn’t just the new Burger Chef advertising angle that Peggy Olson had been searching for—the strategy that gave last night’s Mad Men its title. It’s damn near a mission statement for the whole series, now entering its home stretch. Back in Season One, Don’s legendary “Carousel” pitch leveraged nostalgia for family as the ultimate inducement to buy. Nearly a decade later, the definition of family is changing, but the need for what it represents—safety, loyalty, love—has never been stronger. Don, Peggy, Pete, Joan, and Bob have all learned this the hard way. Now they’re gonna use it to sell burgers.
Mad Men was so good last night that at one point I was literally sitting there with my jaw hanging open and my hands on my face, Kevin McCallister-style. I reviewed it for Wired.
Tags: Mad Men, reviews, TV, TV reviews, Wired