Kristin Thompson analyzes the Internet-fan-driven PR campaign for and interaction with Snakes on a Plane versus the Internet-fan-driven PR campaign for and interaction with Borat and the relative successes thereof, touching on the Internet-fan-driven PR campaigns for and interaction with The Blair Witch Project and The Lord of the Rings on the way. Besides a great deal of insight in terms of the key differences between the phenomena surrounding each of those films, the piece offers another exciting tidbit that I, at least, wasn’t aware of: Thompson is writing a book about the Rings films and fandom called The Frodo Franchise. Hot.
