Whoever’s in charge of Target’s advertising is a goddamn genius. Having worked in the business for a couple years now, I can tell you that ad campaigns that completely reinvent a company’s image and revitalize its sales are ridiculously rare. Cute clothes, hip music, punchy graphics, and voila–Target is now a place I shop at regularly. Well done. Also, they managed to use an Andrew W.K. (“Don’t Stop Living in the Red”) song in an appropriate fashion–i.e. unlike certain beer commercials (again with the commercials?–ed.) they don’t show a bunch of dimpy thirty year olds going to TGI Friday’s or whatever, drinking Coors Effing Light and playing pool and cheering for an NBA team and flirting with “hot” women while Andrew screams “IT’S TIME TO PARTY!!! LET’S PARTY!!!” in the background. That’s taking the name of Andrew WK in vain, people. When Andrew WK speaks of partying, he’s not referring to guys in khakis eating mozzarella sticks and flipping through Maxim–oh no. When Andrew WK parties, cars are driven into swimming pools–from the eighth floor of a hotel.
Anyway, I digress. Target ads good. But why, why, why are do they not sell clothes with the little red target logo on them? Does this not seem like a no-brainer to you? Those clothes are so cute! I’d wear ’em! Target, if you are listening, please make clothes with little red Targets on them. I don’t know how much clearer I could be about this.