“Better Call Saul” thoughts, Season Three, Episode Six: “Off Brand”

From The Blair Witch Project to The Ring to Adult Swim, filmmakers have long been aware of the horrific potential of the VHS tape. Few have used it as subtly but disturbingly as director Keith Gordon did on Better Call Saul this week. Fresh from helping to transform Perfect Strangers star Mark Linn-Baker into a figure of menace on The Leftovers a few weeks back and working from a smart script by Ann Cherkis, Gordon closes out the episode with a look at the frenetic ad for an ad hoc advertising agency, created by an incognito Jimmy McGill to recoup the cost of the commercials he’s now legally forbidden to run. Screening the commercial for Kim, Jimmy presses pause on the VCR right at the end. At the top of the screen is the pseudonym he’s chosen for the project: SAUL GOODMAN. At the bottom, there’s the wavy distortion and static of a freeze-framed videocassette. “That guy has a lot of energy,” Kim deadpans. “It’s just a name,” Jimmy replies. But the screen says it all. That name will alter Jimmy out of recognition, and warp the whole world around him.

I reviewed this week’s episode of Better Call Saul for the New York Observer. I spend a lot of time talking about how good Michael Mando is as Nacho.

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