“American Gods” thoughts, Season One, Episode Five: “Lemon Scented You”

“It isn’t our fault they found other ways to occupy their time,” says the Hollywood goddess Media, played by Gillian Anderson. “That’s all you do — occupy their time,” Wednesday retorts. “We gave back, we gave them meaning.”

There’s a self-defeating irony in this claim, for this episode in particular. If all these new gods do is help us kill time, nothing deeper, why bother dressing Gillian Anderson up as Marilyn Monroe in this scene and (cue Tumblr gifsets!) David Bowie in another? Doesn’t the mental depth charge that the appearance of those icons ignites in the viewer — an effect clearly intended by the show itself, or it wouldn’t have bothered casting Anderson, an icon in her own right thanks to her work on its weird-America antecedent The X-Files — depend precisely on them meaning more to us than mere distraction?

Then again, perhaps it’s better of American Gods really does take Wednesday’s position in this argument. Its incorporation of Monroe’s tragic death, here described by the woman herself as a CIA assassination, is easier to justify if the show fundamentally disregards her value to her fans. (Not for nothing, but another of American Gods’ antecedents, that little show called Twin Peaks, had a more humane outlook on the matter.) So too is its cringey Bowie scene, an act of revivification as creepy and gross in its own way as what Laura Moon is going through. With an egregious pastiche of his Scary Monsters period playing in the background courtesy of composer Brian Reitzell, whose tacky omnipresent bombast is one of the series’ most distracting elements, the Bowie-deity incorporates lyrical snippets from the musician’s actual songs into its conversation with fellow new god Technical Boy. Every one of the lyrics is so much better than the dialogue — every one of the songs is so much better than the show — that, again, it all becomes easier to swallow if Fuller and company regard the originals as the mental junk food Wednesday implies they are.

Now that I’ve beaten the shit out of the show for three indulgent paragraphs on this point, it’s important to note that it’s fallacious just to assume the show’s position and Wednesday’s are one and the same. Isn’t he something of an unreliable narrator, as Mad Sweeney asserts to Laura in this very episode? Isn’t the whole show about the power of belief, the same force behind both gods and superstars? Isn’t author Neil Gaiman’s entire schtick based on The Magic of Storytelling — a form of wizardry with which the former Norma Jean Baker and David Jones would be quite familiar, seeing how they used it to transform themselves first and foremost?

Yes, yes, and yes — which makes the story’s stacking of the deck against the new gods in favor of the old all the harder to parse.

I reviewed this week’s episode of American Gods, which, hoo boy, not good, for Decider. The Bowie scene in particular gave me the worst case of second-hand embarrassment for a show I’ve had in years. That said, Emily Browning is doing pretty extraordinary work here, and I write about that at length in the review as well.

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