“Masters of Sex” thoughts, Season Three, Episode One: “Parliament of Owls”

Masters of Sex, at its best, is a lot like Arizona: extremely dry and extremely hot. When it works it’s fueled by the R-rated Rosalind Russell vibes of Lizzy Caplan’s Virginia Johnson, the strength of its premise — a historical battle the eventual victor of which is obvious everywhere you look today — and its tasteful yet provocative clinical eroticism, which is another way to say it’s super fucking sexy to watch people fuck for science. When it doesn’t work it’s weighed down by its protagonist’s lack of charisma, its supporting cast’s ‘90s-network-drama two-dimensionality, its repetitive relationship dynamics, and its use of throwaway characters who exist simply to spout the prejudices and since-rejected conventional wisdom of the day. Tonight’s Season Three premiere, “Parliament of Owls,” most definitely did not work. What does this tell us? Let’s make like Masters & Johnson and observe & report.

Masters of Sex’s main problem is its title character. Bill Masters is a singularly unappealing figure, bold and forward-thinking about precisely one thing, his sex research project, and a drip in every other way. Imagine if Don Draper were just as good at advertising as ever but weren’t also charming, frequently kind, and unbelievably handsome, and you’ve pretty much got the good doctor covered. This makes a show about a small army of people who rearrange not just the entirety of their own lives but also science and society in general around the guy a tough sell indeed.

I reviewed tonight’s season premiere of Masters of Sex, which I did not care for, for the New York Observer. It’s kind of a write-up of my feelings about the show in general.

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