Joan has an even harder time accepting her reduced status as more pluribus than unum at the new office, though things seem fine, even fun, at first. She’s welcomed to work by Libby and Karen, two copywriters who specialize in campaigns targeting women—“If it’s in it, near it, or makes you think about it, we’re on it”—and whose approach to gender politics is connected women’s lib only by the coincidence of one of their names. “It’s not women’s lib, just a bitch session,” says Karen of the weekly girls’ night out to which they invite the newcomer. “We are strictly consciousness-lowering,” Libby jokes, and Joan’s smile practically radiates “I’m gonna like it here.” But by the end of the episode, the boys’-club condescension and harassment she’s subjected to by McCann execs like Dennis and Ferg Donnelly is such that she threatens to sic feminist icon Betty Friedan on the company unless they either put the kibosh on the creeps or cough up the cash she’s owed.
Being seen as part of a fundamentally faceless female horde is awful when it subjects you to undercutting, backstabbing, and grab-assing, but it’s a useful tool to strike fear in the hearts of men who watched said horde march through the streets of New York some 50,000 strong fighting for equal rights and respect—the political equivalent of the muscle her developer boyfriend tells her he’s hired from time to time when dealing with difficult individuals. Unfortunately for Joan, though, she’s fighting fanatics, and she’s forced to accept a buyout rather than endure a potentially ruinous legal battle. The system’s strength lies not just in who it allows to win, but how it permits different losers to lose.
I reviewed last night’s great Mad Men for Wired.
Tags: Mad Men, reviews, TV, TV reviews, Wired