Spending so much time in a space suffused with death causes Don to see the infernal when he contemplates the infinite. He confronts [computer salesman] Lloyd as Satan in short sleeves: “You talk like a friend, but you’re not. I know your name. No, you go by many names—I know who you are. You don’t need a campaign. You’ve got the best campaign since the dawn of time.” As one of Creative’s three heads, Don naturally sides with the Creator against the Enemy. Who cares about cataloging the stars, when you can dream of them?
But the task that returns Don from his stargate-in-a-bottle isn’t dreaming, it’s committing those dreams to paper. “He’s an exquisite copywriter, if nothing else,” Jim Cutler told Lou; it turns out “nothing else” is needed. What makes Don Don is what happens when he sits at a typewriter and starts click-click-clicking until he distills the infinity of ideas into 25 tags for Burger Chef. “Do the work, Don,” said Freddie Rumsen. All work and no play makes Don a dull boy, yeah, but a dull boy is still a human being. It’s doing the work that makes Don more than a machine.
I reviewed last night’s Kubric-scented Mad Men episode for Wired.
Tags: Mad Men, reviews, TV, TV reviews, Wired