“Are you ready? Because I want you to pay attention. This is the beginning of something.
Do you have time to improve your life? Do you have precisely 30 seconds for a word from AccuTron watches?
The watch appears, bottom third. The second hand moves with a fluid sweep, and above it? ‘AccuTron Time.’
You go into a business meeting. Is there food in your teeth? Ashes on your tie? And you’ve got nothing to say. The meeting is boring, but you can’t be. But you’re wearing an AccuTron. This watch makes you interesting.”
Freddy Rumsen’s right. This is the beginning of something: the end. And the ad pitch for AccuTron watches that kicks off Mad Men’s seventh and final season (or at least the first half of it in this Sopranos/Breaking Bad-style last-season split) tells us a lot about how our heroes will handle it. If Matthew Weiner hadn’t intended us to “pay attention” to the ad for the watch, he wouldn’t have called this episode “Time Zones.”
I’m back on the Mad Men beat for Wired this year, hooray! Once again each review will view the episode through the lens of the ad campaigns the characters are working on. Mad Men is my favorite show on the air right now, and I love writing about it, though it’s a real challenge. If you watch it, I hope you’ll enjoy what I have to say about it.
Tags: Mad Men, reviews, TV, TV reviews, Wired