Hypocrisy or irony or something like that

I just got very, very upset–like, I had to fast-forward–by a commercial for (I think) AT&T wireless because it was using the song “From the Morning” by Nick Drake. I just couldn’t bear to hear a song like that in a commercial. Then I realized that this must be exactly how all the people who already listened to Nick Drake before that Volkswagon commercial that used “Pink Moon” came out–which is how I first heard of Nick Drake.